As a successful CEO, President, and business owner, Saevitzon spent the last 23 years achieving exponential revenue, market share, and brand equity growth in the mass market, retail, prestige, and direct response beauty, toy and fashion industries. Saevitzon has always been adept at transforming corporate cultures to foster creativity and innovation. Saevitzon has spent his career working with inventors, entrepreneurs, Fortune 100 companies, and small “mom and pop” businesses, launching successful DRTV campaigns, establishing mass-market retail distribution, and securing international licensing opportunities. Saevitzon has significant experience in the direct response arena, having created his own infomercial programs, launching new and innovative products, and bringing them successfully to market with some of the premier mass-market distributors in the country.
Saevitzon was responsible for developing and producing numerous successful infomercial campaigns, including the Criss Angel magic set, Wuggles stuffed animal set, and Uglu adhesive strips. His infomercials for Stompeez animated slippers and Turbo Pak convertible backpack scooter are each nominated for 2012 ERA Awards “Best Short Form Infomercial of the Year.”