On Demand is a direct response marketing company with multi-channel capabilities (i.e., retail, home shopping, web, social media, catalogue, and global distribution), with a focus on licensing existing products for infomercial production and television launch. Subsequently, the products are positioned for retail both nationally and internationally.
The company has developed creative and marketing relationships that enhance the opportunity for mass-market retail exploitation. On Demand offers fully integrated capabilities including: product selection/sourcing, brand and IP development, multi-channel media buying/tracking, order processing/fulfillment and, ultimately, retail distribution.
On Demand is a team that has extensive experience, a carefully planned suite of market-ready products, the right industry partners in all key areas, and an ability to swiftly attain market share.
On Demand has selected a series of unique products that cater to the mass-market consumer. The Company is uniquely positioned to focus on a broad variety of top-performing product categories, including but not limited to toys, health & wellness, beauty, fitness, cooking, and automotive.
What distinguishes On Demand from the field is that the Company will look to develop successful products with brand characteristics (i.e. products that performs exceptionally well on TV and at retail, and allow for product line extensions) and build enduring brands.